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Small Business Q&A: Marketing and Advertising Strategies  
 

 

Question:

What marketing or advertising strategies are best for a small window tinting business? Damien—Solar Eclipse Window Tinting.

Answer:

The good news is that you don't need a big advertising budget, but you need to be persistent and consistent. Neighborhood weekly newspapers that are usually distributed in racks at supermarkets can be a useful way to put your ads in front of prospective customers. If you also do automotive window tinting, create discount coupons pay a few dollars to auto parts stores to place them on the check-out counter. It may be worthwhile for you to consult with a good advertising writer to develop a slogan and positioning statement for your business so that all ads are consistent.