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Wendi
Williams-Stern was an R&B singer in the 1990s. When her
entertainment career slowed down, she redirected her energy
to starting a business. She created BAT(H)QOL, which means
"heavenly voice," and began designing handbags. After enjoying
a great deal of success, she diversified her product line
to include T-shirts. Wendi's business became profitable due
to her celebrity connection, which enabled her to sell her
products to the Hollywood circle. As a result, Bat(h)qol products
are often publicized in major fashion magazines. Wendi works
with her husband who handles marketing. |
Nicole
Sainz wanted to purchase a pair of pants from a department
store. When she found out it was too expensive, she decided
to make them instead. As a result, Nicole discovered she had
a talent for designing. Soon she was making handbags and apparel
and selling them on USC campus. There was such a strong demand
for her products, that she was convinced it would be a feasible
idea to turn it into a full-time venture. She created NICOLITA,
a high-end swimsuit business created around a fictional character
that goes on romantic escapades. Four years after its inception,
Nicole's company reached $150,000 in sales. |
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