Is a website for my business really necessary?

Even if your business has nothing to do with the Internet, you really should not pass up the chance to create an online image. A website has become a business necessity. Not only is it an inexpensive way to bolster your image and tell people who you are, but it is also an opportunity to get more customers, make more money, and impress strangers.

Every small business needs to have a Web presence, for several reasons:
- It is an affordable and easy way for people to learn about your business and contact you.
- Business cards offer too little information. A website allows you to provide much more information, while also allowing you to put your best foot forward.
- Even if you don't sell goods on the site, putting your web address in your advertising can increase sales by promoting your business.

Steven D. Strauss

Author of The Big Idea: How Business Innovators Get Great Ideas to Market