REGAL CAKE GALLERY
Rosa Leung (323-938-2286) owns Regal Cake Gallery, a high-end bakery that specializes in airbrushed and sculptured cakes. However, her business is located next door to the well-established Hansen’s Bakery. But while being side-by-side with a competitor intimidates many entrepreneurs, Rosa has taken this challenge by the horns. She has successfully distinguished herself with her one-of-a-kind designs. Her most noteworthy work-of-art is a Hollywood Star cake created for actress, Susan Lucci. Most importantly, Rosa is dedicated to providing excellent service to win returning customers. Her strategy proved to be effective as her business has grown to several locations. Rosa currently owns a Regal Cake Gallery in Fairfax and Woodland Hills and Exotic Cakes in West Hollywood.

ONE STOP SHOP
Marx Acosta-Rubio (800-365-9545) experienced many twists and turns in his career. The law school dropout met the biggest setback when he was fired from his job at an office supply company. But this was a blessing in disguise because it gave him the opportunity to launch his online office product store. He borrowed $77,000 from his mother and started One Stop Shop. However, his early days of being an entrepreneur were humbling. He lacked business knowledge and had to operate from his small home. He eventually found success utilizing a system that allowed him to proactively connect with his customers. In fact, Marx’s company has become one of the fastest growing in Los Angeles. It is projected that One Stop Shop will reach $10 million in sales by 2005.