| LULU'S
DESSERTS
Maria de Lourdes Sobrina, also known as “Lulu”
of Lulu’s Desserts (www.lulusdessert.com) quickly
acted out her dream of living in the U.S. when she moved
to L.A., expanding her Mexican travel and convention company.
Unfortunately, that business failed and Lulu was left
with almost nothing. At 30 years of age, Lulu decided
with only a few dollars in saving, to begin making and
selling ready-to-eat gelatin. Today, Lulu’s company
is grossing $11 million and has one hundred employees.
Lulu’s is now introducing new products such as soy-based
desserts, desserts for vegetarians, and a new creamy,
rich flan.
DADA
FOOTWEAR
Lavetta
Willis went to law school to become a sports agent. However,
an interview for any internship changed her life. She
was told that women often encounter many difficulties
breaking into the sports industry, and she should explore
athletic apparel. She was shocked and reluctant to give
up her dream. But a few days later, she began remembering
her days playing basketball at Notre Dame, and not being
happy with the uniforms. She thought they were designed
for men only. That’s when she decided that maybe
the advice that made her angry, was not such a bad idea
after all. That was the beginning of Lavetta’s designing
career, which eventually landed her as the co-owner and
President of LL International Shoe Company (Dada Footwear)
(www.dadafootwear.com) . Known for its “fashionable”
tennis shoes, Dada’s products can be found nationwide
at Footlocker, Lady Footlocker, and Foot Action.
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