EXQUISITE
TRAVEL
Lily Coe (www.etoursandtravel.com)
came to America from Taiwan to study at Syracuse University.
While in school, she became the first Chinese female to
successfully complete the Audio Production major. After
a successful journalism career in Taipei, Lily came back
to the United States and became a liaison for the Mexican
government to attract Asian tourists to Mexico. Her experience
prompted her to open EXQUISITE TRAVEL, a full service
travel agency with a focus on the Asian market.
Coming
from a family in the travel business, Lily had once believed
that the travel industry would be easy. Despite warnings
from her family that this was not so, Lily struck out
into the world of travel, learning the struggles firsthand.
After 9/11, people were not willing to travel, so Lily’s
company suffered. And with internet travel companies such
as Expedia.com, Lily was determined to stay ahead of the
game and focus on which direction to take the company.
She eventually found her niche in creating focused and
unique tours such as South American Glacier and Nile River
tours. Today, Lily’s company is recovering quite
well and is seeing a positive future.
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LULA
WASHINGTON DANCE THEATRE
Lula Washington (www.lulawashington.com)
started her dance studio/company LULA WASHINGTON DANCE
THEATRE while she was a student at UCLA. Inspired by Alvin
Ailey’s dance company, Lula wanted to take her company
to the same heights. Financing has always been a struggle,
but the dancers’ passion for the art kept the company
going. In 1994, the Northridge earthquake destroyed Lula’s
studio and she was forced to locate to a smaller studio.
Not
only did she struggle to get funds to rebuild, but the
City of Los Angeles decided that it wanted to build a
shopping mall where her studio had been. Despite these
hardships, her company is still thriving. Many of the
original members of the company aren’t there anymore,
but they still help out. Perhaps the biggest accomplishment
is that Lula and her company are moving to a much larger
facility – a 12,000 square foot arts complex on
Crenshaw. Lula plans to continue her work as a way to
reach out to the community through educating them about
performing arts.
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In
Secrets of Success, Anthony Mora
(www.anthonymora.com),
President of Anthony Mora Communications tells us how to use
the media to market and promote your business.
Studio Guest Rieva Lesonsky (www.entrepreneur.com;
949-261-2325), Vice President & Editorial Director of Entrepreneur
Magazine discusses how to keep your company going when disaster
strikes.
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