One example of the above is the multiple Emmy Award-winning "MAKING IT! Minority Success Stories", which has received the Emmy for best "Informational/Public Affairs Series." The show looks at the challenges, triumphs, and contributions of minority business enterprises and is hosted by KTLA news anchors Emmett Miller and Lynette Romero.
Since 1989, "MAKING IT!" cameras have taken viewers into more than 600 businesses created by minority men and women, to hear their personal stories of dreams come true through persistence and hard work. Additionally, people from the SBA, Minority Business Associations, Chambers of Commerce and other resources bring useful information and perspective. The show is inspiring for those who want to empower themselves and the community through business ownership. We have received the support of dynamic corporations including AT&T, ARCO, Bank of America, Blue Cross, Boeing, The California Lottery, GTE, The Gas Company, Hilton Hotels, Honda, Pacific Bell, Sempra Energy, Southern California Edison, Toyota Motor Sales USA, and the Walt Disney Company to sponsor the program. The show is broadcast in Los Angeles, Sacramento, and San Diego, and is seen in over 100 other cable and satellite markets around the country via KTLA's inclusion in the DirecTV package. Another program that reflects the values of NDTP is "Campus All-Star Challenge," a quiz series fashioned after, and produced in conjunction with, College Bowl. It is for students of Historically Black Colleges and Universities (HBCU's). During the past six years, students have earned more than $1,400,000 in grants for their schools. We feel very strongly that intellectual excellence deserves attention equal to that given athletic accomplishments. Each year, 65 colleges compete to earn the right to play in the spring finals which determine the national champion.
This show has been recognized with the CIBA Award. It is sponsored by American Honda, and has been seen on the Black Entertainment Television (BET) network.NDTP has also produced two family specials based on the tradition of oral storytelling. Our goal is to create programming attractive to both children and parents. Both shows included professional storytellers and celebrities. One of these programs, "A Storyteller's Holiday", with Ned Beatty, received an Emmy nomination in 1991.In 1989 and 1991, NDTP produced a series of 30-second "Black History Notes". These announcements featured important men and women from African-American history, including business people, inventors, athletes and others, and were syndicated to television stations across the country.
In media which often contains negative images of minority groups, it brings us great pride and satisfaction to be able to present real people demonstrating positive values. |