You can change the world during a 30-minute shower. There's something about the hot water flowing over your head that makes what I call the "good part" and the "absent part" of your brain talk to each other. When you stand there with the soap in your hands, you begin to reinvent the soap. You think, I can put this clear soap together with this cream soap... I can make a better soap! Then you think, The shampoo doesn't have very good packaging. The next thing you know, you dream up a cool business idea. You turn off the shower and step one foot out onto the bathmat, then suddenly, you can't remember anything.

[In the shower], your mind, body and spirit are all moving into your subconscious, where you invent new things, solve problems and potentially create opportunities or big ideas. You have to pay attention to your subconscious. Learn to focus on your idea and maintain that idea long enough, so that when you get out of the shower, you're able to capture your idea on a nearby pad of paper.

I keep a pad of paper next to my bed, ready to catch my dreams and ideas. This leads me to a small, but important, life story.

In 1994, I had an ad agency that specialized in recruiting and retaining talent. Our success was built around the concept of creating "big ideas" for our clients. One day, a client said, "No more big ideas. I want a monster idea."

I actually had a dream about a monster idea, a bulletin board system for jobs. Paying attention to my subconscious, I woke up at 4:30 in the morning and wrote down much of the interface and the concepts that are still used at Monster today.

Monster.com is now in 25 countries and has become the largest and most popular job search and career management site on the internet. Listen to your subconscious, learn to capture its power, and maybe, just maybe, you'll be the one to come up with the world's next monster idea!

Jeff Taylor is now working on Eons, a web business targeted at the 50- to 100-plus age group.

Source: http://www.entrepreneur.com/startingabusiness/startupbasics/article168362.html

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